Wednesday, April 27, 2011

level

What does it take to rise above it all? To attain peace with oneself to such an extent to not care any more. When the larger picture has been realised, witnessed, felt, absorbed. Every other person's whims, fancies, needs, customizations cease to matter. Indifference is the pinnacle of human emotion. Others will argue that unconditional love is the top dude. What do these blissful idiots know. The only unconditional emotion left is like I said, indifference. Arguing any other emotion is pure is merely playing oneself. Create and live in that illusion all you want, it won't change the reality.

Life is dumbed down for most people. They settle for their routines, going by their business, mechanically, devoid of mental participation. Like brushing your teeth in the morning - do you take a conscious effort to seek your brush? Your hand does it all, doesn't it?

Life is one long stupor - a series of memorized events planned over time - events we program ourselves to follow. When certain events outside our control intervene, the chain of monotony breaks. You realize you're alone in your realization. Every one around you hums the same tune, day in n day out. You can be a total stranger to some one and yet, your lives match. Some pieces here and there might be different. We aren't as unique as we believe ourselves to be. Events make us, shape us. Like bubbles in a sauna bath. We only have this illusion that the control is in our hands - that we can turn the switch at our beck and call. Our lives are so fragile, yet we believe we're our own fates' masters. 

If you ask me, its better to live life on one long high than hoping the pain will end tomorrow.

Sunday, March 27, 2011

howzzat ad?

The Cricket World Cup is on. IPL comes next. Brands clamoring for ad spaces both online and offline for the sporting extravaganzas and audiences they bring along. Another day in the life of India. And the only thing that's assured other than human stupidity and fixed matches is the low standards adopted by ads these days.

Sony's Dhoni ad with him having a wet dream with diamonds, sweat, and a wet pitch full of grass. Or Shah Rukh promoting Dish TV while looking positively delirious before signing off with an "Are you HD Idiot?" And another top contender for facepalms during over breaks is the swanky new ad series from idea. 'keep cricket clean' is seemingly their campaign thought, but 'make audiences weep' is the actual one. Airtel's 'stop start' ads have done nothing but expose India to Saif and Kareena's painful foreplay routines and the mind-numbing Suzuki Slingshot who can afford airing their excuse of an ad during prime time but not real shots on real roads with a semi decent script.

True most ads need to be dumbed down for the Indian populace, but ads today have taken it upon themselves to do the dumbing down of the masses. But hey, at least it makes the good ads look great. T&C*



Monday, January 31, 2011

this & that

hearing about how much its costing to keep kasab alive, ambani's power billl and his display of unnecessary and vulgar extravagance via his house that is sure to provide city architects nightmares, reading about this scam and that swindling, this drug test failure and that losing streak, well, to cut it short, there's no shortage of negative bytes.

so now we pay attention to this and that - stuff we see but not observe. take a minute and snigger over the mundane but necessary

                            "which sleeping position haven't I tried yet, lets see"


                                   i'm sure he's feeling the blues with that guitar


                                            i'm on the highway to hay-ll !


                         we might win the rat race, but it's a dog's world after all