L'Oreally?

Even a decade ago, Indian youths were content with being fixated on simple stuff like hair braids, contact lenses, and new designs Bata was coming out with. They were healthy fixations that preoccupied them when they weren't mugging up brief answers in Geography or Science II.

Today, the youth's obsessions have taken an unhealthy turn. Of the many abominations that have caught the fancy of today's youth, the obsession with fairness really grinds my gears. Suddenly, this inferiority complex crept in. The need to look fairer was compounded when advertisements and brand ambassadors portrayed fairness as a pre-requisite to getting a good date, a good job, being accepted in society and what not!

Penelope Cruz and Aishwarya Rai have no idea how influencing they are when they flaunt their overpriced fairness creams and proclaim the aam janta to be 'worth it'?? what the hack? Selling someone their own 'dignity' seems to be the hand these MNC's are playing in this strange poker game of marketing. And no, they dont even get a naturally dark individual to play the part of the disillusioned non-fair person whom opportunities in life are evading. Its always a semi-fair person with a generous amount of shoe polish rubbed across the face. And within 2 weeks of applying said cream, voila! Not only are you fair, you're positively radiating, like Earth's second moon.

Playing with people's aspirations and careers for the sake of selling some tin cans isnt ethical, but hey, who cares about ethics, right? Being fairer than the person next to you is the all important difference when it comes to you getting a posh life and job. So, don't turn your ugly dark head up about this.